If you want to learn new techniques or methods of advertising, approach a successful insurance agent and dig from him on how he get the customer. Insurance have been around for so many years and most of us are ready to hit with vulgar words on any insurance agent approaches. Even it is from calls from any insurance company or direct approach in any shopping malls. This kind of sales technique will not work for insurance policy selling. Products like auto insurance will target car buyers or tax renewals as their target customer. Approaching method should be different from others to win the order.
I know a super sales guy who earns around six figures monthly from his insurance commissions. I have few minutes of conversation with him. He revealed his secret to me on how he able to hit target monthly on his insurance sales. He only targets big shots or big fish like rich people. They have a lot of money and most probably they will choose high value products and in return our commission will be higher. How to communicate with this big fish? If you see any cars on the road, if it is expensive cars, they would be paying high auto insurance policy. Try to find the sellers and get details from them as friendly manner.
If can’t, go for open houses party and getting business cards and passing your business card around will be the first step. Keep in touch with them as a friend and always bring a camera with you. Any party you go, ask the people around or your employed photographer to take picture of you and the big shots in the group. Develop the picture in larger size and call your friend in the big shot group ask for the address to send some gift. Here, you get their personal home or office address. Build a good relationship as a friend first. Then approach to have an appointment to deliver your speech on the product. It is easier to convince once you are a friend than a total stranger.
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